Digital Asset Management for Customer Experience
Digital Asset Management is a challenge that continues to grow as businesses evolve. From rich, interactive omni-channel content to complying with evolving governance regulations, the task of managing digital content is complex and affects the bottom line. When digital assets are stored in multiple unconnected repositories, employees waste time searching for the files they need and often duplicate them.
Creating a cohesive environment for digital assets
Digital Asset Management is a key aspect of customer experience. Without the proper tools, digital assets are fragmented and a poor customer experience can result. Digital asset management solutions can support the entire lifecycle of digital assets, from creation to archive. These tools can also help deliver a cohesive campaign and capture customer data.
An integrated approach to marketing assets will help transform Digital Asset Management into a proactive, ongoing process. This approach will positively impact the customer journey, keep them on the brand’s path, and help provide creative content to engage them. To help improve customer experience, digital asset management must be integrated into organizational processes.
Automating workflows
Automating workflows for Digital Asset Management can help you manage your marketing assets in a more organized manner. This can help you make sure that all your assets are up to date and always reflect the brand guidelines. These workflows also allow you to track the progress of each project and gain better transparency into your assets. This means that you can get more content to market faster and get personalized content in front of hot leads before your competitors do.
DAM software makes it possible to automate this process by making it easier to organize and retool your existing assets. This software also helps your team streamline its processes by eliminating functional silos and allowing it to work together on more dynamic workflows. The software will also save you a lot of time, as you will no longer need to spend a lot of time creating documents and gathering data.
When a project requires the creation of digital assets, multiple steps are involved, from planning to final publishing. There is a risk that tasks don’t reach the right team members, and assets get lost in the shuffle. Automating workflows for digital asset management for customer experience can help you reduce time and improve your team’s productivity. With a centralized asset repository such as Adobe Experience Manager Assets, you can automate workflows directly from the repository. In addition, you can easily add new users to your project and assign them tasks automatically.
Ensuring quality control
The first step in ensuring quality control for Digital Asset Management is to make sure that assets are up to par with business information and the overall brand image. For example, digital images should embody product data, PDF documents should offer the same copywriting style, and videos should reflect the company’s image. The next step is to ensure that all assets are aligned with a strong digital asset management system.
Having a good digital asset management system will help your organization improve the customer experience. Digital assets can be tagged, sent throughout your organization, and displayed appropriately to the right customers. It also enables your company to keep track of which assets are most relevant for a particular customer.
Managing high volumes of assets
In an increasingly digitized world, brands must find new ways to engage their customers. Quality of content and experience are often a concern, as customers are bombarded with low-effort, spammy experiences. However, technology can help companies deliver a superior experience while easing the burden on marketers and creatives. Managing high volumes of digital assets can be an overwhelming task, but it can also be made manageable through the use of a centralized system of record.
One of the major players in the digital asset management market, OpenText, has developed different strategies in order to meet the needs of customers. In September 2015, OpenText announced the launch of a new product, called Next Generation Media Management, which helps enterprises store and manage their digital assets. Other companies have entered the market through strategic alliances.
The benefits of Digital Asset Management go beyond enhancing the customer experience. Companies use digital assets for a variety of purposes, including marketing, training, security, and quality assurance. Because of this, organizations need easy access to these assets without interrupting their workflows. Additionally, they need digital asset management systems that are integrated with other key business systems.